Articles from February, 2014

Three easy reads that can help you plan and launch an effective marketing campaign that is based on curated content (while leaving enough time to enjoy the weekend).

Most lead sources today are static, i.e. they are a list of phone numbers and emails, with no link to customer activity. There are some that alert you to organisational changes in your target accounts. But few solutions can link …

For designers who have worked on enterprise software products, the title above may stir painful memories. It’s been my experience that most development teams that build products for businesses consider design as an afterthought. Companies aren’t shallow like people; they …

Am I smiling because I’m happy, or am I happy because I smile? There is a wealth of psychological research, which suggests that happiness is, in many ways, an individual choice; that our outlook on life is driven as much …

Bottom line: whatever you’re doing in content strategy, production and promotion today had better be so runaway incredible that you can earn and own an audience soon, before the world of content (potentially) goes from the wild west, to an …

Trying to connect with a promising prospect is sometimes analogous to that chewy chocolaty goodness at the center of a Tootsie Pop. It takes a lot of touches before a sales rep can unlock the opportunity hidden inside the lead. …

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