Articles from March, 2014

At Compile we have built the capability to pick specific bits of information from the deep public web. We use this to identify early prospects for our B2B customers. But the same technology can also be used to find valuable …

Your next customer is out there leaving digital footprints and sending buying signals. Be it message board discussions or budget documents or conference presentations, there is a trove of useful data if you know how to mine it. This is …

Conventional bid sources won’t alert you far in advance - if you have the data, so does the competition. But what if you were presented with a list every week of organizations that were getting started on the journey to …

So we can’t all be like Jay-Z, selling water to a well. For the rest who don’t have the swagger of a successful music artist, what are you confident of selling easily? Water in the middle of a desert? Venom …

A few months back, I was interviewing a candidate (let’s call him C). On paper, C was the perfect candidate - solid academic pedigree, clean coding style and skill sets that matched our needs. So it was more a case …

Now I’ve approved too many of these pitches to be called a real hard-nosed CFO. After all, I too want to give our sales team more chances at bat (some of my sales colleagues will find this hard to believe). …

Over 80% of organizations say that increasing new customer acquisitions is the top priority for their sales and marketing teams. But conversion rates remain frustratingly low. So why are businesses not able to convert leads despite a plethora of sales …

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