Learning a new language helped me get better at my profession in unexpected ways. Here’s how.

E-mail campaigns need perfect orchestrating to run well. However, even with the best laid plans there is sometimes a deviation in the final outcome. In our last post we shared our excitement about the ‘Eureka moment’ which led to our …

A company that started out making camera wrist straps ends up making one of world’s best adventure sports cameras. The bootstrapped success of GoPro has lessons for anyone trying to build a product company. Read on to find out what …

Great ideas are the wrought iron of startups that must be pounded endlessly with the hammer of execution against the unforgiving anvil of market feedback. Only the relentless interplay of these 3 ingredients has the chance to result in something …

The English language can be complex and the way our brain interprets it makes things even more interesting. The same words and phrases can have entirely different meanings depending on the context in which they are used. While natural language …

So you think stocking the company refrigerator is as easy biting into a scrumptious apple pie? Try it sometime. You may end up biting off more than you can chew. The upside is that you end up learning things that …

What makes a perfect e-mail campaign? The answer is quite simple really — it’s one that gets your customers to take notice of what you are offering and compels them to sign-up for more information. Today our click rates have …