Articles from July, 2014

The ubiquitous search engine has made life so much simpler. It is like a storehouse of information on anything and everything. Instant gratification at its best. But let us pause for a moment and think. If the search engine knows …

Regular readers of this blog (an ever growing tribe, we hope) may have noticed that we are an opinionated bunch. Our authors have very definite view points on topics ranging from marketing metrics to product development to start-up financing. It …

Demand generation usually tends to be an outside-in activity, where we are always thinking about how to push our message to the prospect, to get them to do what we want. But what if we try to make demand generation …

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