Articles from September, 2014

The SDR role requires many characteristics including a thick skin. Even the best and most experienced SDRs will inevitably be hung up on, told “no” up to 50 times on a bad day. Does the candidate get rattled by a …

Vanity metrics are said to be the easiest to measure and are guaranteed to make companies feel good about themselves. The relevance of the metric is also dependent on the type of good or service. Ignoring vanity metrics completely would …

A Compile pre-lead promises a time definite sales event and not only the project, but the context around that project. The opportunity for the salesperson is to prepare, pursue, and package the pre-lead to hand off to the outside salesperson …

Those same social media platforms which you hope will spread your message, can also work against you. All it takes is one peeved customer, and the content goes viral for all the wrong reasons. Even the most passionate of marketers …

If your demand generation campaigns and sales development efforts can be oriented towards organizations and decision makers within them that are actively considering the purchase of the products that you sell, whether they are yet aware of your company or …

Over the last few years we have seen some interesting logo redesign discussions on the inter web. Big brands like Starbucks, GAP and Pepsi have all gone through redesign efforts leading to a deluge of emotions from customers, employees and …

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