Articles from 2014

Over the last few years we have seen some interesting logo redesign discussions on the inter web. Big brands like Starbucks, GAP and Pepsi have all gone through redesign efforts leading to a deluge of emotions from customers, employees and …

What we tend to call elegant code is code we know from experience to be good. Further, we should not ignore the aesthetics of code but strive to write poetic code.

Over the past few years, we have seen that the enterprise is becoming cool again. This has lead many software developers to venture into building enterprise applications. However, some things have changed from the previous time enterprise software was the …

The ubiquitous search engine has made life so much simpler. It is like a storehouse of information on anything and everything. Instant gratification at its best. But let us pause for a moment and think. If the search engine knows …

Regular readers of this blog (an ever growing tribe, we hope) may have noticed that we are an opinionated bunch. Our authors have very definite view points on topics ranging from marketing metrics to product development to start-up financing. It …

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