Articles from 2019

Integrated delivery networks (IDNs) now exert significant control over prescribing behavior of its physicians. As pharma sales teams evolve to an account-based model, understanding levers of influence within these complex organizations is important. This blog post takes a deeper look …

The rise of no-see physicians combined with a weariness on the part of doctors to promotional pitches means that brands must be more thoughtful in approaching physicians. This piece walks through a practical application of graph-based analysis to better reach …

Graphs are hidden in data models everywhere we look from social networks and the world-wide-web to genealogy and patient journeys. While their structure may be hidden from users, we have been using them for solving various problems. This piece covers …

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