Anirudh Surendranath

Comes out of his cave for the sole purpose of foraging for food. Known to write code. Mostly harmless.

Integrated delivery networks (IDNs) now exert significant control over prescribing behavior of its physicians. As pharma sales teams evolve to an account-based model, understanding levers of influence within these complex organizations is important. This blog post takes a deeper look …

The rise of no-see physicians combined with a weariness on the part of doctors to promotional pitches means that brands must be more thoughtful in approaching physicians. This piece walks through a practical application of graph-based analysis to better reach …

We strive for speed as we are conditioned to believe that being fast is a good thing. As we become wiser, we realize that going against our intuition by taking some things slowly may sometimes be more effective.

What we tend to call elegant code is code we know from experience to be good. Further, we should not ignore the aesthetics of code but strive to write poetic code.

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