B2B marketing and sales. Muses on cheeseburgers, the rebel alliance + more">
Author

Isaac Fehrenbach

Co-Founder and President at Compile. Interested in how technology is disrupting B2B marketing and sales. Muses on cheeseburgers, the rebel alliance + more

Great ideas are the wrought iron of startups that must be pounded endlessly with the hammer of execution against the unforgiving anvil of market feedback. Only the relentless interplay of these 3 ingredients has the chance to result in something …

While basically an historical footnote at this point, the 3 martini lunch is emblematic of the period in the 1950s, 60s and 70s when businessmen would regularly imbibe during the work day. Had I been in sales circa the “Mad …

I sincerely hope you fail in many aspects of your life. I hope your company fails in many aspects of its pursuits. If these imperfect outcomes allow you to learn, if you embrace them rather than wallow in them in …

Your next customer is out there leaving digital footprints and sending buying signals. Be it message board discussions or budget documents or conference presentations, there is a trove of useful data if you know how to mine it. This is …

So we can’t all be like Jay-Z, selling water to a well. For the rest who don’t have the swagger of a successful music artist, what are you confident of selling easily? Water in the middle of a desert? Venom …

Am I smiling because I’m happy, or am I happy because I smile? There is a wealth of psychological research, which suggests that happiness is, in many ways, an individual choice; that our outlook on life is driven as much …

Load more
Keep yourself updated
Follow us