& communications specialist, obsessive reader, indolent writer. When not dabbling with words, she is busy devising Plan B.">
Author

Piya Jayarajan

Marketing & communications specialist, obsessive reader, indolent writer. When not dabbling with words, she is busy devising Plan B.

I started my career as a sales representative and can attest to the fact that it is not for the fainthearted. While product pitches were fun as was the thrill of a sale, I didn’t do so well with rejections.

The next ten years will be probably very different from the previous ten, but marketers can be prepared if they have a background in engineering, enjoy creative pursuits, think of growth-hacks and are flexible to relearn!

Siri, Jeannie and a multitude of apps with human monikers have replaced my dog-eared diary. As efficient and understanding as these digital assistants are (have you ever known Siri to lose her temper or show attitude?), you have to share …

Vanity metrics are said to be the easiest to measure and are guaranteed to make companies feel good about themselves. The relevance of the metric is also dependent on the type of good or service. Ignoring vanity metrics completely would …

Those same social media platforms which you hope will spread your message, can also work against you. All it takes is one peeved customer, and the content goes viral for all the wrong reasons. Even the most passionate of marketers …

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