Author

Priya Patankar

Marketing maven, fitness freak and avid reader (of mystic, mythic and magnifique literature).

Attend an industry event, run a few email campaigns, get some referrals, and show an impressive Rolodex of ‘interested’ prospects. That sums up demand gen for a lot of people, leading to the million dollar question: What is all this …

It is always best to tap the customer at the peak of their happiness. Often companies don’t capitalize on the good experience until it is too late. You might continue delivering a great offering, but the customer might not be …

Demand generation usually tends to be an outside-in activity, where we are always thinking about how to push our message to the prospect, to get them to do what we want. But what if we try to make demand generation …

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