Shailesh Chitnis

Former business scribe, current Compile evangelist. Likes quality copy, hates jargon. Believes in Orwell’s six rules for writing.

For all the heavy-duty data science used by sales and marketing teams, it’s ironic that company firmographics data, that old workhorse of list generation, hasn’t really evolved. This post has a simple example of how better company intelligence, one that …

Culture eats strategy for breakfast. Or why unlimited vacations are good for your company.

Regular readers of this blog (an ever growing tribe, we hope) may have noticed that we are an opinionated bunch. Our authors have very definite view points on topics ranging from marketing metrics to product development to start-up financing. It …

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