Shailesh Chitnis

Former business scribe, current Compile evangelist. Likes quality copy, hates jargon. Believes in Orwell’s six rules for writing.


Most marketing teams, when asked to commit to a leads number, sign-up for marketing qualified leads (MQLs). But here is the problem with MQLs – they are practically useless beyond the marketing organization.


Culture eats strategy for breakfast. Or why unlimited vacations are good for your company.


Regular readers of this blog (an ever growing tribe, we hope) may have noticed that we are an opinionated bunch. Our authors have very definite view points on topics ranging from marketing metrics to product development to start-up financing. It …


Growing a start-up can sometimes feel like pushing multiple boulders up a steep hill. At Compile, we have been at this for a few years. While we still have a long way to go, we seem to have a good …

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