The rise of no-see physicians combined with a weariness on the part of doctors to promotional pitches means that brands must be more thoughtful in approaching physicians. This piece walks through a practical application of graph-based analysis to better reach …

Accurate affiliation data that shows the connections between healthcare professionals (HCPs) and healthcare organizations (HCOs), can help commercial teams identify decision-making structures within IDNs. The following four charts illustrate the difficulty in maintaining accurate affiliation data.

We live in a connected world. When trying to determine the influence of health systems and physicians, simple analysis based on claims or prescription volumes isn’t enough. With a graph database, real world events in healthcare can be mapped to …

By leveraging data-science and machine learning techniques, demand generation teams can now automate the opportunity identification process, completely reshaping how public sector marketing is driven.

Inbound marketing only lets you see what your prospects want you to see. For building a leak-proof marketing structure, you need to complement inbound with a set of diverse tactics that take advantage of every technology we have at our …

Public sector marketing can show enterprise teams the right way to discover real targeted demand efficiently, at times even months before an RFP is announced.

Think of top-of-the-funnel leads as fuel and marketing automation as your brand new sports car. Would you use low grade fuel for your car and still expect stellar performance? Probably not. Let me explain.