Design

We strive for speed as we are conditioned to believe that being fast is a good thing. As we become wiser, we realize that going against our intuition by taking some things slowly may sometimes be more effective.

Over the last few years we have seen some interesting logo redesign discussions on the inter web. Big brands like Starbucks, GAP and Pepsi have all gone through redesign efforts leading to a deluge of emotions from customers, employees and …

Over the past few years, we have seen that the enterprise is becoming cool again. This has lead many software developers to venture into building enterprise applications. However, some things have changed from the previous time enterprise software was the …

Saying no to your customers is an art. And saying no while giving them what they want, and doing what is right for your product, takes some genius. Most start-ups jump headlong into the idea of adding a new feature …

Data by itself isn’t of much use. Correlating it with other data sets as well as events and presenting it in an easy-to-consume package is the key. And when people have access to all this data, they go crazy in …

For designers who have worked on enterprise software products, the title above may stir painful memories. It’s been my experience that most development teams that build products for businesses consider design as an afterthought. Companies aren’t shallow like people; they …

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