Public sector marketing can show enterprise teams the right way to discover real targeted demand efficiently, at times even months before an RFP is announced.
Data tends to be typically unstructured and is represented in a very high dimensional space making it very difficult to understand, visualize and classify. This piece demystifies dimensionality reduction, which is all about representing data to draw the right inferences.
We can’t contest the fact that for an organization to succeed, the marketing and engineering teams need to coexist. So how can the yin and yang co-exist?