Insights

The rise of no-see physicians combined with a weariness on the part of doctors to promotional pitches means that brands must be more thoughtful in approaching physicians. This piece walks through a practical application of graph-based analysis to better reach …

For all the heavy-duty data science used by sales and marketing teams, it’s ironic that company firmographics data, that old workhorse of list generation, hasn’t really evolved. This post has a simple example of how better company intelligence, one that …

If your demand generation campaigns and sales development efforts can be oriented towards organizations and decision makers within them that are actively considering the purchase of the products that you sell, whether they are yet aware of your company or …

Inbound or outbound? Trade shows or a telephone blitz? SEM or email campaigns? Marketers today are spoilt for choice when it comes to sources for lead generation. But which are the most effective? What is your RoI per lead and …

At Compile we have built the capability to pick specific bits of information from the deep public web. We use this to identify early prospects for our B2B customers. But the same technology can also be used to find valuable …

Over 80% of organizations say that increasing new customer acquisitions is the top priority for their sales and marketing teams. But conversion rates remain frustratingly low. So why are businesses not able to convert leads despite a plethora of sales …

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