Three easy reads that can help you plan and launch an effective marketing campaign that is based on curated content (while leaving enough time to enjoy the weekend).
Why read this? Understand the trends in content marketing and learn how curated content fits in with your overall marketing objectives.
Content curation & conversation tools by Content Marketing Institute
Why read this? Get a good overview of the tools out there that can help you collect, categorize, promote, publish, and measure content and conversation in meaningful ways.
The ultimate guide to content distribution by NewsCred
Why read this? Decide on the best strategy for distributing your content. Learn how to tailor your content to specific channels.
That’s it. You are ready to start curating great content!
For all the heavy-duty data science used by sales and marketing teams, it’s ironic that company firmographics data, that old workhorse of list generation, hasn’t really evolved. This post has a simple example of how better company intelligence, one that …