No, I don’t want a new car, I plan to put 200,000 miles on the one I have, with a little luck and regular maintenance. I don’t even want to consider a new high speed internet offer, not at home nor at the office. I just upgraded at the former and I’m under a long term contract at the latter.
Thanks for the luxury suite basketball season ticket package discount, but I haven’t watched a full NBA game since Michael Jordan and Scotty Pippen were playing. Also round trip tickets to Hawaii if I act now and fly in September? I don’t think my wife would appreciate my trip while she shuttles the kids around to school and soccer practice.
On the other hand, I am in fact in the market for an inexpensive, no headache service to transfer my home movies to digital files. I could also really use a size 4 soccer ball that doesn’t have a hole in it and, since our coffee maker has recently stopped brewing coffee, it may indeed be time to invest in another one (before the morning riots and pitchforks start making an appearance). We have in fact also begun to discuss our plans for a family vacation in 2015. If someone reaches out with the right offer, it would be quite opportune.
Well timed is well closed
For a consumer, the difference between unwanted spam and a perfectly timed offer is context. If I am in a purchase exploration for a product or service I am uniquely susceptible to engaging around it, for a limited time. Otherwise, it’s just noise fired at random from a marketing bazooka. Unsubscribe!
The same notion applies to B2B. If your demand generation campaigns and sales development efforts can be oriented towards organizations and decision makers within them that are actively considering the purchase of the products that you sell, whether they are yet aware of your company or not, the time is right to engage.
This may sound like science fiction, but it is precisely what we do at Compile.
Reach your real customers now
All year round, this is exactly what we deliver for companies like FireEye, Google, IBM, Juniper Networks, Pure Storage and so many more.
We scour the deep public web using our proprietary Machine Learning (ML) and Natural Language Processing (NLP) technology. Then we accurately identify organizations and decision makers within them, contemplating spending money on the very products you sell. Further we give you full trace-ability to the actual information that led to that conclusion. This lets your team review and decide if the opportunity is timely and legitimate.
We deliver these leads automatically into your marketing automation tool, your CRM, or whatever system works best for you.
With Compile, you can start focusing your efforts on the organizations and the people that have shown clear evidence of their intent to buy your products. And you can leave the spam for your competitors to send.
For all the heavy-duty data science used by sales and marketing teams, it’s ironic that company firmographics data, that old workhorse of list generation, hasn’t really evolved. This post has a simple example of how better company intelligence, one that …