Tens of millions. Millions. Hundreds of thousands.
When trying to estimate the number of businesses in the US, the numbers flow thick and fast. Since our product tracks deep intelligence on US companies, we wanted to to know the right answer. Fortunately the US Census and IRS have detailed data on US business - number of firms, branch offices, payroll, revenue etc. But it’s a lot of data. We analyzed the numbers and have condensed it into seven charts. Here are our findings.
Millions yes, but…
Overall, the US has 29.5M employers. That’s a large number when you consider the US population is 312M, nearly 1 employer for every 10 people. But there’s a catch. Around 23.8M of these businesses are considered “non employers” - they have no paid employees and their average revenue is around $46,000/year. These micro SMBs range from from family-run corner stores to home-based bloggers.
Given the limited impact of these businesses on the overall B2B market, the actual number of B2B enterprises is 5.72M. The charts below summarize the demographics of these businesses.
In sheer numbers, smaller firms dominate
Small firms, companies with less than 10 employees or under $1M in annual revenue, constitute the bulk of the businesses.
Over 96 percent of companies are SMBs - with less than 50 employees; of these most of the companies are small SMBs, with less than 10 employees.
Chart 1: Distribution of US businesses by employee size
Smaller companies have lower revenues (break-out startups not withstanding). So it’s not surprising that the spread of companies by annual revenue is very similar to that of employee size. Over 75 percent of companies have less than $1M in annual revenue. On the other end of the spectrum, there are almost 3,000 companies with over a billion dollars in annual turnover - much higher than one might anticipate.
Chart 2: Distribution of US businesses by annual revenue
But larger enterprises generate most of the revenue
When it comes to sales however, the numbers are flipped, almost symmetrically. It’s the 80/20 rule, except here, 4 percent of businesses - companies with more than 50 employees - generate almost 80 percent of the total revenue.
Chart 3: Share of total revenue generated by company size (employees)
When viewed by annual revenue, it’s interesting to note that $1B+ companies generate more than half of the overall turnover. Big businesses make an outsized contribution to the US economy.
Chart 4: Share of total revenue generated by company size (revenue)
Texifornia and then the rest
By geographical distribution, California and Texas lead the states by a wide margin, followed by New York and Illinois.
Chart 5: Share of total revenue generated by state (in $B )
Local and middle-aged, mostly
A look into the number of office locations shows that companies with less than 100 employees have 1-2 offices, with the number steadily increasing as the employee count grows. However when companies graduate to the larger bucket, they seem to grow exponentially.
Chart 6: Number of office locations by company size
Finally, a over a third of the businesses are between 6-20 years old. The downward dip of companies from 0-5 years also shows that the early years are the hardest, the odds of a company’s survival increase with age.
Chart 7: Age of the business (years)
The data presented here is “as is”, without any additional commentary. It’s based on data primarily sourced from the US Census’ Statistics of US Business. We find this data inherently fascinating as we can benchmark our coverage and data quality to the absolute number. Hopefully a few others find it useful as well.
For all the heavy-duty data science used by sales and marketing teams, it’s ironic that company firmographics data, that old workhorse of list generation, hasn’t really evolved. This post has a simple example of how better company intelligence, one that …