Most marketing teams, when asked to commit to a leads number, sign-up for marketing qualified leads (MQLs). But here is the problem with MQLs – they are practically useless beyond the marketing organization.

The ubiquitous search engine has made life so much simpler. It is like a storehouse of information on anything and everything. Instant gratification at its best. But let us pause for a moment and think. If the search engine knows …

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