Public sector marketing can show enterprise teams the right way to discover real targeted demand efficiently, at times even months before an RFP is announced.
Creating engaging content is a challenge and not just for marketers.
Think of top-of-the-funnel leads as fuel and marketing automation as your brand new sports car. Would you use low grade fuel for your car and still expect stellar performance? Probably not. Let me explain.
It’s a bit paradoxical that even as the entire funnel has become data savvy, the input into the funnel – leads – relies on limited information. Data science can help give you the full picture.