Marketing

Too often as marketers we are so focused on customer personas, buying journey and the like, that we ignore the macro environment in which our customers operate. But you don’t need to have a degree in economics to understand the …

It may seem unlikely, but the evolving, nebulous structure of startups may provide them with an opportunity to nurture diversity in a different way – to begin not with action but introspection.

When we only rely on our specialized area of knowledge to inform our work, we may, in turn, be deflecting rather than absorbing information that helps us grow. Here are five things that marketers can do while taking a mental …

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