Content shock is real. As producers and consumers of content, we are well aware of how daunting it is to find that useful nugget from the pile of information that is produced every day. Unless you live and breathe content, chances are, you just skim the surface to find the most popular pieces that Google or your favorite aggregator serves up.
But there’s a lot of interesting information out there, if only you could get at it.
That’s where we come in. At Compile we have built the capability to pick specific bits of information from the deep public web. We use this to identify early prospects for our B2B customers. But the same technology can also be used to find valuable information in particular domains.
Over the coming weeks, we will be selecting pieces that have something new to say. What you can expect:
- Focused content: The insights digest will cover topics in sales, marketing and start-ups - similar to the focus of this blog.
- Unfiltered content: We will include the original presentations and documents without editing and link to the source, so you can consume the content without any filter.
- Unbiased content: The intent here isn’t to plug our product, rather to provide content that’s of value to you. It’s that simple.
We’d love to hear from you on what specific topics you’d be interested in. Please let us know in the comments below or by writing to us at blog [at] compile [dot] com.
To get started, we have picked five presentations that deal with the topic of how start-ups can build their sales and marketing machine. Each presentation covers a different facet - from start-up marketing to sales incentives.
For all the heavy-duty data science used by sales and marketing teams, it’s ironic that company firmographics data, that old workhorse of list generation, hasn’t really evolved. This post has a simple example of how better company intelligence, one that …