Sales and marketing professionals are spoiled for choice when it comes to automation tools. From running marketing campaigns to prioritizing leads to accessing customer databases, the number of options available can be daunting. This infographic by Scott Brinker nicely sums up how vibrant this space is.
But cut through the clutter and you’ll notice that all these solutions drive towards the same goal - finding quality prospects that your sales team has a good chance of closing. Regardless of how many tools your business uses, the end result is empowering your sales team with good leads.
That’s where we come in.
Compile delivers timely and pertinent leads to your organization. But unlike other sources for customer information, we don’t give you a digital equivalent of a Rolodex. Every lead that we identify is in the midst of a buying cycle, giving your team a chance of winning the deal.
How do we do it? We have a sophisticated algorithm behind the scenes, but in plain English we comb the deep public web to identify buying signals. Often these signals are given out early in the buying cycle, which means you can be alerted even before there is a formal bid. Now, the usefulness of this information by itself is quite limited without the right person to call. That’s why we identify the key stakeholders and include their contact information along with every lead.
Let’s pick an example. Consider the following article in a college newspaper that highlights problems with Wi-Fi connectivity on the Mount Holyoke campus.
While the primary audience for the piece is the campus community, it is also interesting to companies that sell wireless products. Why? Because the article contains all the information - budget, authority, need and timeline - that characterizes a qualified lead. It’s also an example where your team can be notified early, right when the need is identified, and engage with the prospect.
Our engines look at a wide variety of sources: message boards, budget documents, conference proceedings, meeting minutes, regulatory filings and many more.
Our customers love the fact that they get a stream of leads that are tied to a buying action, not a static contact database. What’s more, our leads can be directly used by your marketing teams for nurturing or by your sales teams for active selling.
But that’s enough about us. Over the coming months we’ll be sharing insights and best practices for more effective sales and marketing. We’ve learned this by talking with our customers and by curating the best content in this space.
So stop by and have a read. You’ll like what you see.
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