Sales

While basically an historical footnote at this point, the 3 martini lunch is emblematic of the period in the 1950s, 60s and 70s when businessmen would regularly imbibe during the work day. Had I been in sales circa the “Mad …

I’ve spent the last 25 years as a sales executive in a variety of B2B industry segments across a spectrum of companies. It’s safe to say I’ve just about seen it all when it comes to organization structures, sales philosophies, …

Inbound or outbound? Trade shows or a telephone blitz? SEM or email campaigns? Marketers today are spoilt for choice when it comes to sources for lead generation. But which are the most effective? What is your RoI per lead and …

At Compile we have built the capability to pick specific bits of information from the deep public web. We use this to identify early prospects for our B2B customers. But the same technology can also be used to find valuable …

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