Start Up

Inbound or outbound? Trade shows or a telephone blitz? SEM or email campaigns? Marketers today are spoilt for choice when it comes to sources for lead generation. But which are the most effective? What is your RoI per lead and …

I sincerely hope you fail in many aspects of your life. I hope your company fails in many aspects of its pursuits. If these imperfect outcomes allow you to learn, if you embrace them rather than wallow in them in …

At Compile we have built the capability to pick specific bits of information from the deep public web. We use this to identify early prospects for our B2B customers. But the same technology can also be used to find valuable …

A few months back, I was interviewing a candidate (let’s call him C). On paper, C was the perfect candidate - solid academic pedigree, clean coding style and skill sets that matched our needs. So it was more a case …

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